Metrics without context
ROAS, CPL or CAC is reported without validated margins, lead quality, repeat behaviour or revenue definitions.
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PERFORMANCE MARKETING AUDIT
Find the gaps before
adding more budget.
An independent review of the system behind your campaigns—so optimisation begins with evidence, not assumptions or a pre-decided media-spend number.
Practitioner-led guidance · Clear scope before engagement · No performance guarantees
12+years of experience
$10M+ad spend managed
500+campaigns supported
1,000+professionals trained
THE CHALLENGE
More spend will not repair a weak system.
When tracking, economics, creative, targeting or the post-click journey is unclear, campaign optimisation can treat symptoms while the real constraint remains untouched.
Hidden tracking gaps
Events fire, but attribution, deduplication, app-to-web journeys or platform mapping may still be incomplete.
No priority order
A long list of recommendations leaves the team unsure what must be fixed first and what can wait.
THE OUTCOME
An honest view of
growth readiness.
The audit distinguishes critical blockers, performance opportunities and capability gaps.
Risk visibility
Surface the issues that can distort results or waste spend.
Root-cause view
Connect campaign symptoms to funnel, offer, creative or measurement causes.
Action priority
Rank recommendations by urgency, impact and dependency.
Decision confidence
Give founders and teams a clearer basis for the next investment decision.
WHAT YOU RECEIVE
A focused diagnosis with usable next steps.
Audit depth is agreed according to the channels, data and access available.
- ✓Business objective and KPI review
- ✓Account and campaign structure review
- ✓Conversion and attribution check
- ✓Audience and funnel assessment
- ✓Creative and offer observations
- ✓Landing-page and post-click friction review
- ✓Critical-risk and opportunity summary
- ✓30/60/90-day priority roadmap
HOW IT WORKS
A defined process.
Adapted to the context.
Scope, access requirements, timelines and fees are agreed in writing before work begins.
- 01
Scope
Define the decisions the audit must support and confirm the systems in scope.
- 02
Access
Review only the accounts, reports and evidence explicitly made available.
- 03
Analyse
Test the relationship between strategy, setup, signals and business outcomes.
- 04
Debrief
Walk through findings, priorities, dependencies and unanswered questions.
GOOD FIT
This may be useful if…
- You are spending on ads but cannot explain inconsistent performance.
- You want an independent review before changing an agency or scaling spend.
- Platform reports and business outcomes do not appear to agree.
- The team needs a prioritised improvement plan rather than generic best practices.
PRACTITIONER CONTEXT
Advice grounded in operating experience.
The PCA audit lens combines performance strategy, measurement, funnel thinking and commercial context. It is built from experience across 500+ campaigns—not from an automated checklist presented as a complete answer.
Experience includes vendor-side programmes supporting Meta and Google advertiser ecosystems. Platform names indicate programme exposure, not direct employment.
COMMON QUESTIONS
Before we begin.
What access will you need?
Access depends on scope and may include view-only advertising, analytics, tracking and relevant business reports. The requirement is confirmed before the audit begins.
Will you make changes inside our accounts?
Not during a diagnostic-only audit. Implementation can be scoped separately after the findings are understood and responsibilities are agreed.
How long does an audit take?
Timing depends on the number of platforms, account complexity, data quality and stakeholder availability. A timeline is provided with the written scope.
Can the audit establish our ideal CAC or ROAS?
It can help define decision thresholds when contribution economics, customer value and historical data are available. Arbitrary targets will not be presented as validated benchmarks.
START WITH THE CHALLENGE
Before asking “how do we scale?”, ask “what is ready to scale?”
Start with the concern you want investigated. We will define the audit boundary before requesting access.